Sr Mgr, Marketing eCommerce - Automotive in Hoffman Estates, IL at Sears Auto Center

Date Posted: 9/6/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    3333 Beverly Road
    Hoffman Estates, IL
  • Date Posted:
    9/6/2018
  • Job ID:
    950131BR

Job Description

Req/Job ID: 950131BR
Employing Entity: Sears, Roebuck and Co.
Employment Category: Regular, Full-time
Job Function: Automotive
Store ID: 58490: Sears Roebuck & Co.

Sr. Manager of eCommerce will be responsible for creating the ecommerce go-to-market vision and execution strategy. Position is responsible for collaborating with local and global cross-functional partners to manage all aspects of the ecommerce business including; business planning, content strategy and development, promotional campaigns and other online marketing, website design, web analytics, web technologies and customer service. The position reports directly to the Sr. Director of Marketing Operations.

Job Requirements

JOB DUTIES/RESPONSIBILITIES:
•Lead all aspects of the company s ecommerce business strategy development.
•Serve as primary point of contact within the organization for cross functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives.
•Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy.
•Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns.
•Lead ecommerce merchandising for new partner E-stores primarily Ebay and Amazon. Participate in overall online merchandising strategy.
•Manage all aspects of web analytics related to ecommerce and communicate relevant information to team members, executive leadership and cross-functional partners.
•Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects.
•Lead by influence a cross functional team of internal and external personnel to effectively develop eCommerce solutions.
•Generate and implement new sales and marketing initiatives to increase ecommerce sales and profitability.
•Provide expertise on current ecommerce industry best practices. Consult on cross-functional projects to ensure ecommerce principles are incorporated.
•Identify new areas of ecommerce opportunity beyond current organizational thinking.
•Establish and manage external partnerships and SAC ecommerce stores such as Ebay and Amazon which support eCommerce business success.
•Collaborate with Digital Marketing Team to craft digital marketing campaigns to enable ecommerce including optimization of marketing investments on direct response channels based on performance (e.g., Search, Display, Amazon media).
•Collaborate with cross-functional groups on remarketing tactics to drive ecommerce conversion through the funnel by evaluating opportunities to use 2-way marketing vehicles (e.g., chatbot) to drive conversion.
•Analyze and optimizes performance of discount/promotion offers (e.g., right-leveling free shipping offers, cutting low incrementality profit dilutive promos).
•Curate and personalize product bundles and cross-category opportunities to drive basket.
•Ensure in-stock rates for top-selling products.
•Optimize site experience and work with technical partners to identify and implement mobile and cross-platform experience enhancements.
•Identify and drive personalization opportunities (e.g., site personalization, product recommendation, post-purchase offers, next best offer).
•Shape and execute rapid test and learn cycles (e.g., A/B testing of site, offer/promo).
•Demonstrate the ability to drive analytics (e.g., basket analysis, promo effectiveness analysis, churn analysis) to derive consumer insights.

JOB REQUIREMENTS:
•Bachelors Degree
•3-4 years of related experience
•Valid Driver License for the State of employment
•Up to 25% travel
•18 years of age or older
REQUIRED SKILLS:
•3-5 years of ecommerce, specific marketplace experience is a plus
•Strong analytical skills and be able to do ecommerce funnel analysis
•Excellent strategic thought leadership skills with ability to create vision, strategies and execution plans
•Influencing and negotiation skills
•Excellent communication skills: listening, speaking and writing
•Ability to think strategically, results driven with ability to work within committed deadlines

PREFERRED SKILLS:
•Master's Degree; related experience in field
•Google Analytics or Omniture experience is a plus
•Experience with Ecommerce merchandising is a plus


#Stores, #Corporate, #Automotive
58490