Public Relations Manager in Hoffman Estates, IL at Sears Holdings Corporation

Date Posted: 6/25/2019

Job Snapshot

  • Employee Type:
  • Location:
    3333 Beverly Road
    Hoffman Estates, IL
  • Date Posted:
  • Job ID:

Job Description

Req/Job ID: 978622BR
Employing Entity: Transform SR LLC
Employment Category: Regular, Full-time
Job Function: Communications/Public Relations
Store ID: 58491: Sears Holdings Management Corp

The Manager, Public Relations is responsible for developing and executing programs that drive positive news, awareness and relevancy for Sears, Kmart and Shop Your Way businesses and brands.

Candidate will manage media relations and social influencer engagement through ongoing communications and content development around integrated retail, product launches, brand news and seasonal promotions. Candidate will also serve as key programmatic development and relationship contact for Sears and Kmart purpose marketing partners.

This is a dynamic opportunity to help communicate the transformation stories for both Sears and Kmart. This role will ensure that PR and social influencer engagement strategies are seamlessly integrated as part of the overall marketing communications mix. The successful candidate must possess a strong understanding of the changing media landscape and more broadly defined role of PR today.

Job Requirements

Job Duties/Responsibilities:
  • Serve as key point of contact for designated product categories on all brand and format communications issues and activities.
  • Identify key target communications audiences and develop strategy for reaching individual stakeholders, e.g. members, customers, key vendors, influencers, etc.
  • Help develop key messages for brands and services to leverage across PR activities.
  • Create public relations plans for business or product categories including strategies, tactics and measurements for success.
  • Help develop purpose marketing campaigns, driving internal and external communication and awareness; manage
  • Partner with marketing and merchants to inform overall plans with PR concepts and concerns.
  • Develop plans for special events supporting key initiatives; oversee implementation and ensure brands are best represented.
  • Develop programs to leverage vendor PR efforts and any relevant vendor activities.
  • Maintain vendor relationships and identify ways to leverage their activities to best support designated businesses, e.g. trade shows, special media events sponsored by the vendor, etc.
  • Leverage all related sponsorship opportunities and identify ways to increase customer awareness for the programs among members– look for synergies across all Sears and Kmart sponsorships.
  • Manage communications between merchants, stores design & team as relates to PR activities and all related concerns.
  • Help establish agreed-to metrics for success and apply to all programs.
  • Manage social influencer engagement programming and integrate efforts with other activities.
  • Routinely coordinate external communications with the internal communications team to drive awareness and support of PR programs/activations.

Job Requirements:
  • Understanding of retail environment and passion for business
  • Understanding of media that drives customer decisions
  • Comfortable working cross functionally driving programs
  • Proven strategic communications professional with superior professional writing, editing, speaking and presentation skills
  • Solid understanding of the media and passion for all things pop-culture
  • Public relations agency and corporate experience
  • Experience with social media and blogger activations
  • Experience in strategic planning, budget management, communications counseling, media relations and issues management
  • Keen understanding of industry and consumer trends
  • Effective cross-functional team leader
  • Articulate, smart decision maker, and able to think clearly under pressure
  • Experience and confidence in working with senior level executives
  • Ability to take initiative