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Mgr, Email Marketing-Development in Chicago, IL at Sears Holdings Corporation

Date Posted: 4/12/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Chicago, IL
  • Date Posted:
    4/12/2019
  • Job ID:
    972234BR

Job Description

Req/Job ID: 972234BR
Employing Entity: Sears Holdings Management Corporation
Employment Category: Regular, Full-time
Job Function: Marketing/Advertising
Store ID: 37974: eComm Retail 2 N State St

Sears Holdings is seeking a leader to manage our Promotional Email Campaign Specialist team. The ideal candidate will have a unique combination of technical ability, email marketing experience, project management skills, and team management skills.

Job Requirements

KEY RESPONSIBILITIES:
  • Be a team leader, responsible for motivating and mentoring the team, addressing areas of need and ensuring the highest possible quality of work generated by the team
  • Lead the scoping and implementing of all new email initiatives, including setup, testing, integrating with current systems, troubleshooting, and training the team on new assets and processes
  • Serve as escalation point for issues
  • Extensive coordination with QA, project management and marketing departments on testing and execution of email campaigns
  • Set up complex, mobile responsive, dynamic automated email campaigns using Oracle Interact
  • Adhere to tight deadlines and expected deployment dates while maintaining campaign accuracy
  • Use the functions built into Oracle Interact to dynamically determine user-specific content
  • Read, create, and modify SQL to create campaign mailings lists and to troubleshoot data issues
  • Basic understanding of URLs and their components
  • Assess a build request and proactively see issues that need clarification in order to meet the requested deadline
  • Troubleshoot technical issues related to HTML templates, repair broken links, and other aspects of email execution
  • Implement A/B and multivariate tests to continuously optimize creative design and campaign performance


KNOWLEDGE, SKILLS AND ABILITIES REQUIRED TO PERFORM ESSENTIAL FUNCTIONS:
Education/Training: Bachelor's degree in digital design, marketing or advertising is preferred.
Experience: 4-7 years email development experience, preferably with an agency or internal production department in a retail-driven environment.
Role Specific Abilities/Skills:
  • Experience setting up mobile responsive, dynamic email campaigns using an email service provider's platform
  • Expert HTML and CSS programming skills, SQL experience
  • Maintain expert knowledge of email marketing trends, technologies, CAN-SPAM laws
  • Proficient computer skills, including understanding of basic file extensions and office suite
  • Proficient with Adobe Creative Suite
  • Professional email and verbal communication skills
  • Excellent project management skills, organizational skills and the ability to effectively manage multiple projects at once
  • Proficient in email marketing best practices for creating user-focused content
  • Ability to collaborate with cross-functional teams in a fast-paced agency environment
  • Ability to learn new technologies as needed
  • Critical eye for detail with the ability to quickly troubleshoot and analyze work
  • Experience managing a team
  • Comfortable with tight deadlines; organized, efficient, detail-oriented and able to multitask
  • A team player who also works well independently, thinks creatively, solves problems, and takes initiative



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37974