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Marketing Manager of Planning & Execution in Hoffman Estates, IL at Sears Holdings Corporation

Date Posted: 5/1/2019

Job Snapshot

Job Description

Req/Job ID: 973866BR
Employing Entity: Sears Holdings Management Corporation
Employment Category: Regular, Full-time
Job Function: Marketing/Advertising
Store ID: 58491: Sears Holdings Management Corp

The Marketing Manager of Planning & Execution is responsible for working closely with the Central Marketing Team, as well as the merchants on developing and maintaining an integrated marketing plan for both Sears and Kmart.

*Individuals who are detail oriented, self motivated, committed to excellence and have superior communication skills are encouraged to apply! Traditional marketing experience is not a requirement to be successful in this role however a desire to learn Marketing is a necessity**

Job Requirements

PRIMARY RESPONSIBILITIES
  • Primary focus of this role will be the following for both Sears & Kmart:
    • Code Ops / Coupon Codes
    • Lago / circular grids
    • Manage BU calendars
    • PR/Social Requests across all BUs
    • Competitive Data across all BUs
  • Review, and initiate when necessary, market research to anticipate competition and market trends and translate consumer attitudes into new directions. Stay on top of all data sources for the retail category, competitive and customer information.
  • Assess current business and articulate the value proposition and key messaging for each category. Continually refine to optimize proposition against competitive and customer context.
  • Work with merchant teams and vendors develop an integrated marketing strategy and plan
  • Partner with channel experts to develop and recommend comprehensive marketing strategies for the respective categories and customer segments.
  • Develop and execute marketing programs.
  • Recommend key merchandising categories of relevance to the merchant teams.
  • Coordinate and aligns category marketing plans with brand strategy and category promotional plans.
  • Analyze program results and presents recommendations for changes in strategy.

REQUIRED EDUCATION, SKILLS and EXPERIENCE
  • BA/BS in Business or Marketing or similar degree
  • Minimum of one (1) year professional experience in marketing, consulting or brand management.
  • Project Management and Execution - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
  • Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Organizes or schedules other people and their tasks; Develops realistic action plans.
  • Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed


#Corporate
58491