Manager, Web Online Analytics in Hoffman Estates, IL at Sears Home Services

Date Posted: 7/9/2018

Job Snapshot

Job Description

Req/Job ID: 916905BR
Employing Entity: Sears Holdings Management Corporation
Employment Category: Regular, Full-time
Job Function: Marketing/Advertising
Store ID: 58490: Sears Roebuck & Co.

The Manager, Online Analytics is responsible for capturing and analyzing relevant data to provide recommendations on performance and strategy for existing experiences, products and/or projects. The Manager, Online Analytics analyzes various data sources to help answer questions related to customer engagement, product conversion and the customer experience to help drive data-driven decision-making. This position owns the entire loop of capturing the right data, analyzing it, providing feedback and recommendations to business owners to help strategic planning and tactical activities to drive customer and member engagement, repeat rates and increase profitable business actions and reduce the unprofitable ones. This position also serves in an internal consulting role for Product, Marketing, Merchant, Operations, Engineering, Project Management and Services teams with the key goal of helping improve Customer Satisfaction to drive sustainable, profitable business growth.

Job Requirements

Job Duties/Responsibilities:

• Researches and identifies new opportunities to build top quality customer/member analytics and insights for internal clients and executives
• Ensures clear communication and coordination across the Product, Marketing, Merchant, Operations, Engineering, Project Management and Services teams and work cross-functionally with the teams
• Helps define and influence the long-term analytics roadmap.
• Conducts business and financial analysis, including forecasting, monitoring, and reporting.
• Defines and establishes the analytics vision, goals, supporting business metrics, and success indicators.
• Guides new analytics tool decisions and next generation strategies.
• Performs supervisory functions including, but not limited to, making decisions regarding hiring, promoting, demoting and terminating, conducting performance appraisals and coaching and developing associates. Individual will be responsible for supervision over a website tagging resource.

Job Requirements:

• Bachelor's Level Degree
• 5+ year's professional related experience
• Extensive Omniture Online Analytics and Google Analytics experience including setup, administration, and reporting.
  • Strong understanding and experience with tag management programs and website tagging.
  • Advanced Excel and SQL skills


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