Field Marketing Business Development Manager in Longwood, FL at Sears Home Services

Date Posted: 8/31/2018

Job Snapshot

  • Employee Type:
  • Location:
    Longwood, FL
  • Date Posted:
  • Job ID:

Job Description

Req/Job ID: 949309BR
Employing Entity: Sears Home Improvement Products, Inc.
Employment Category: Regular, Full-time
Job Function: Business Development
Store ID: 24536: Eastern In Store Marketing

This is a field-based position that will be responsible for the development and deployment of local community engagement programs and initiatives that result in additional revenue generation. Incumbent will lead the identification of new, field generated proposals that require support in creating defined tests to be executed by field staff. Associate is responsible for defining success criteria, tracking associated metrics, and driving field adoption of local and community marketing programs. The associate will also identify potential business partners as well as negotiate short and long term agreements on behalf of the business and provide leadership guidance for growing the field marketing business through local and community engagement marketing capabilities.

Job Requirements

• Provides strategic guidance to leadership on industry trends and best practices for local and community engagement marketing programs that lead to revenue generating opportunities, including event marketing best practices.
• Manages business relationships with existing internal and external business partners as well as builds new relationships with prospective business partners and is responsible with internal Home Improvement business relationships.
• Manages remote workforce in multiple markets nationally.
• Leads the development, implementation, and management of new local and community engagement marketing programs for deployment and adoption in local markets.
• Evaluates, substantiates, and develops new business opportunities to drive incremental lead volume that translate into at least $8M in annual product sales at or below 15% ad ratio.
• Negotiates and reviews contractual agreements with existing and potential business partners on behalf of Sears Home Improvement Products.
• Partners with national marketing team for the development of creative marketing collateral that supports local and community engagement marketing programs and initiatives.
• Analyzes, evaluates and reports on lead and sales growth and proactively addresses and implements potential opportunities for improvement.
• Performs supervisory functions, including but not limited to, making employment decisions regarding hiring, promoting, demoting and terminating, conducting performance appraisals and coaching and developing associates.

• Project Management Professional (PMP) Certification

• Masters Degree in Marketing, Statistics, or Business Administration

• Bachelors Degree
• 5-10 years of related experience
• Valid Driver License for the state of employment
• Up to 75% travel
• Must reside within driving distance of a major airport
• 18 years of age or older