Digital Marketing Manager in Hoffman Estates, IL at Sears Holdings Corporation

Date Posted: 3/1/2018

Job Snapshot

  • Employee Type:
  • Location:
    3333 Beverly Road
    Hoffman Estates, IL
  • Date Posted:
  • Job ID:

Job Description

Req/Job ID: 898580BR
Employing Entity: Sears Holdings Management Corporation
Employment Category: Regular, Full-time
Job Function: Marketing/Advertising
Store ID: 58491: Sears Holdings Management Corp

Responsible for the social media strategy for Sears and Kmart. This position is responsible for the constantly changing trends in social media and social networking. This position utilizes social networking technology, new media and online community resources to promote Sears and Kmart to members and future members. This position drives the success of social networking objectives, strategies, products, etc. through effective marketing planning, implementation, and constant assessment of impact.

Job Requirements

Job Duties/Responsibilities:
• Develops and implements a strategic plan for social and community networking, and implement the coordination efforts within various departments
• Evaluates SHC's social audiences, understands their needs, and determines when and how to communicate with them.
• Develops and manages viral marketing campaigns, and maintains presence on social networks, including SHC Facebook, Twitter, Google Plus and others
• Creates, facilitates and participates effectively and authentically in key conversations about SYWR on blogs and other online social media channels
• Performs supervisory functions, including but not limited to, making employment decisions regarding hiring, promoting, demoting and terminating, conducting performance appraisals and coaching and developing associates.

Job Requirements:
• BS/BA degree in related field required or equivalent professional work related experience.
• 5+ years related professional experience.

Preferred Skills:
• Master's degree and 3+ years.
• Marketing experience in retail or online a plus