Chief Marketing Officer Brands - Kenmore, Diehard in Hoffman Estates, IL at Transformco

Date Posted: 5/20/2020

Job Snapshot

  • Employee Type:
  • Location:
    3333 Beverly Road
    Hoffman Estates, IL
  • Date Posted:
  • Job ID:

Job Description

Req/Job ID: 997255BR
Employing Entity: Transform SR LLC
Employment Category: Regular, Full-time
Job Function: Marketing/Advertising
Store ID: 58491: Sears Holdings Management Corp

The Chief Marketing Officer is responsible for strengthening brand and driving sales growth. The CMO leads the development of brand strategy (including positioning, target audience, etc.), creating brand awareness through advertising (digital and ATL), social media, public relations, and ultimately demand generation across all channels of distribution (wholesale, direct to consumer, ecommerce, etc.). Awareness and demand generation strategies sit across both new customer acquisition as well as the retention of current customers. The CMO directly manages marketing leaders and their teams, as well as 3rd party agencies and resources to drive creative. This position reports to the CEO and contributes to the strategic framework and decision making in an effort to set long term corporate strategy.

Job Requirements

  • Lead the development and implementation of integrated marketing and communications plans, including strategies and tactics that increase brand awareness, relevancy, and generate demand.
  • Lead a customer first mindset, developing a data informed position on who current and target customers are, and implementing strategies and tactics that help us acquire and retain valuable customers. Retention strategies include ownership and development of loyalty programs.
  • Manage and develop team members across Marketing, Brand, Product Marketing, Public Relations and Customer Experience. Coach team members to be accountable, and maximize their effectiveness with specific goals and measurable KPIs.
  • Financial responsibility for the Marketing function including managing the marketing budget, coaching marketing leaders towards effective budget allocation across content creation, paid advertising, digital marketing, partnerships, PR, agency fees, etc., with a goal to maximize ROI.
  • Collaborate with all internal teams to deliver brand experience across all consumer touchpoints including Point of Sale, DTC, Wholesale/Distribution, Ecommerce and Customer Service for all categories as well as across franchisee, license and distribution arrangements.
  • Work collaboratively with the Product Team to develop compelling product marketing that helps consumers understand key features and benefits to motivate purchase.
  • Collaborate with Commercial teams to develop comprehensive and cohesive go-to-market strategy
  • Set KPIs, measure and report on the impact of marketing efforts.
  • Represent the company in the media and at industry, marketing, advertising, public relations, and technology conferences/events
  • Stay on top of current marketing practices, and implement test and learn initiatives to identify breakthrough new strategies that can drive sales, maintain brand relevance, and have positive brand impact.
  • Manage external creative resources to ensure we develop imagery, voice, and content that is compelling and true to the brand.
  • Serve on the executive leadership team and play a direct role in company planning, major decisions, and policy-making.

  • Bachelor's degree required, (MBA is a plus)
  • 15+ years in Marketing with experience at a senior level managing large, complex teams and environments
  • High EQ with the ability to motivate, manage, and develop talent
  • Experience managing brand strategy, media, creative, customer acquisition & retention, digital/ecommerce marketing
  • Experience managing brand strategies with significant experience connecting those strategies to business results. Proven experience leading marketing with a commercially-oriented mindset.
  • Demonstrated experience managing Brand Strategy, Media, Digital/Ecommerce, Social Media, Creative development, Customer Acquisition and Retention,
  • Strong communication skills both written and verbal. Able to understand and synthesize complicated scenarios and output easy to understand, effective strategies. Great storytelling is a must (internal and external)
  • Persuasive, collaborative - able to work across multiple stakeholders and influence drive brand-right implementation. Great at building and maintaining relationships, fostering an environment of mutual respect, understanding, and trust.
  • Nimble and Fast - able to balance priorities and move quickly in a rapidly changing environment with tight deadlines.