Social Media Analyst - Senior in Hoffman Estates, IL at Sears Logistics

Date Posted: 6/12/2018

Job Snapshot

  • Employee Type:
  • Location:
    Hoffman Estates, IL
  • Date Posted:
  • Job ID:

Job Description

Req/Job ID: 919734BR
Employing Entity: Sears Logistics Services, LLC.
Employment Category: Regular, Full-time
Job Function: Supply Chain Management
Store ID: 45334: Romeoville DSOM

The Sr Analyst, Social Media is responsible for supporting business partner high level objectives for fan acquisition, fan/member retention, up-sell, cross-sell, and profitability by leveraging the appropriate analytic techniques across social media platforms including but not limited to Facebook, Twitter, Foursquare and YouTube. This position develops and oversees execution of strategic social media paid marketing approaches to deliver sales/revenue, actionable customer insights and recommendations to Innovel partners and respective business units and brands.

Job Requirements

Job Duties/Responsibilities:

•Plans and executes paid social media ad campaigns across various social media platforms (FB, YT, Tw, 4SQ)
•Develops actionable customer, brand and market insights leveraged for strategic planning, program development and creative production
•Conceptualizes, develops and works with marketing teams to develop new analytic related product offerings
•Engages directly with partners/clients, responsible for managing client expectations and deliverables
•Drives internal education on Social Media Ad solutions and Customer Insights
•Launches and tracks campaign-specific queries
•Delivers regular analytical reports to senior leadership and Chairman of the Board
•Develop a vision that connects data sources to real-world business challenges and provide actionable solutions
•Develops new and actionable business insights to address client business objectives or identify areas of opportunity with current and prospective partners and clients
•Summarizes analytic data into user-friendly reports translating highly technical, detailed data into easy to understand insights and strategic recommendations for social media marketing execution

Job Requirements:

•BS/BA degree in related field required or equivalent professional work related experience.
•5+ years related professional experience.
•5+ years experience in digital marketing and/or eCommerce analytics