Mgr, Marketing Planning in Hoffman Estates, IL at Sears Holdings Corporation

Date Posted: 6/12/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    3333 Beverly Road
    Hoffman Estates, IL
  • Date Posted:
    6/12/2018
  • Job ID:
    924592BR

Job Description

Req/Job ID: 924592BR
Employing Entity: Sears Holdings Management Corporation
Employment Category: Regular, Full-time
Job Function: Marketing/Advertising
Store ID: 58491: Sears Holdings Management Corp

At Sears Holdings we consider ourselves leaders in omni-channel marketing. As a top 10 Internet retailer, we have been first movers in game-changing innovations including buy online pick up in-store and in vehicle pickup. Today, we are leading the transformation to integrated retail, aligning customer experiences across store, home and online, a strategy that Sears Holdings can execute at scale. As an organization focused on keeping our members first no channel is more important to our business strategy and transformation than email.
This Marketing Manager will be responsible for end-to-end execution of targeted member programs aimed at adding value to our member’s lives. This role will be required to collaborate with business partners to rapidly develop strategy and execute email campaigns in response to emerging market conditions. SHC has developed sophisticated systems that provide huge amounts of members and business performance data in real time. This marketing manager will leverage this insight to deliver initiatives that positively impact channel performance in a near real time environment.

Job Requirements

Responsibilities:
Collaborate with various business partners to define requirements, build project time lines and execute against those timelines
Own the strategy, successful execution and optimization of initiatives of various levels of complexity which could be online, in-store or a combination of both.
Integrate new digital capabilities working with internal partners and external agencies.
Understand and analyze customer preferences, and motivators and drive new and innovative member experiences.
Create and execute offers relevant to the targeted member group, in a test environment, then follow through with post-mortem analysis to determine go forward recommendations.
Focus on real-time program executions, delivering business impact through the all available channels.
Develop presentations for senior leadership demonstrating fact based decision making and innovative thinking.

Experience:
2-3 years of experience as a manager of complex, cross-functional projects is required
Bachelor's degree required with education, training or certification in marketing and/or communications a plus.

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