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Field Marketing Manager in Hoffman Estates, IL at Sears Holdings Corporation

Date Posted: 4/20/2019

Job Snapshot

Job Description

Req/Job ID: 970136BR
Employing Entity: Sears Holdings Management Corporation
Employment Category: Regular, Full-time
Job Function: Marketing/Advertising
Store ID: 58491: Sears Holdings Management Corp

Develops and implements field, national and local events to achieve strategic goals. Includes integration of all marketing channels, promotions, advertising and in-store experience.

KEY JOB RESPONSIBILITIES:
  1. Review, and initiate when necessary, market research to anticipate competition and market trends and translate consumer attitudes into new directions. Stay on top of all data sources for the retail category, competitive and customer information.
  2. Assess current business and articulate the value proposition and key messaging for each category. Continually refine to optimize proposition against competitive and customer context.
  3. Work with merchant teams and vendors develop an integrated marketing strategy and plan
  4. Partner with channel experts to develop and recommend comprehensive marketing strategies/ activations.
  5. Develop and execute marketing programs.
  6. Coordinate and aligns category marketing plans with brand strategy and category promotional plans.
  7. Analyze program results and presents recommendations for changes in strategy and activation.

Job Requirements

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED TO PERFORM ESSENTIAL FUNCTIONS:

Education/Training –
BA/BS in Business or Marketing, or its equivalent experience, is required; MBA is preferred


Experience –

3-7 years in marketing, brand, store and field experience. Marketing experience across various channels and multiple disciplines of marketing (print, direct, event, creative, etc..) is a plus. Experience with development and implementation of the budgeting process and creating, developing and managing a business plan is a plus.


Role specific abilities/skills –

To perform the job successfully, an individual should demonstrate the following competencies:
  • Travel – 40% travel to evaluate, own and activate the local marketing details
  • Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
  • Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies opportunities; Adapts strategy to changing conditions.
  • Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
  • Written Communication - Writes clearly and informatively; Varies writing style to meet needs; Presents numerical data effectively;
  • Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
  • Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Organizes or schedules other people and their tasks; Develops realistic action plans.
  • Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
  • Other duties as assigned


#Corporate
58491