Channel Associate Marketing Manager in Hoffman Estates, IL at Sears Holdings Corporation

Date Posted: 7/18/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    3333 Beverly Road
    Hoffman Estates, IL
  • Date Posted:
    7/18/2018
  • Job ID:
    922130BR

Job Description

Req/Job ID: 922130BR
Employing Entity: Sears Holdings Management Corporation
Employment Category: Regular, Full-time
Job Function: Marketing/Advertising
Store ID: 58490: Sears Roebuck & Co.

For storied brands DieHard and Kenmore the Channel Marketing Manager is responsible for the strategic planning, management, delivery, and measurement of channel marketing initiatives with the goal of growing revenue through our partnership with Amazon. You will be managing the development, execution, and performance of all concepts, programs, and material designed to increase the presence, visibility, and sales of Kenmore and DieHard brands through our online retail partner.
Best candidates need two or more years of channel marketing experience preferably with online retailers such as Amazon, Apple, etc...

The Channel Marketing Manager is responsible for supporting and executing commercialization plans and marketing programs for assigned channel/accounts (in support of Kenmore and DieHard brands.) The Channel Marketing Manager partners with sales and accounts (and any other necessary function) to ensure customers fully understand product features / benefits to maximize the selling process; develop marketing and promotional programs that will promote sales and profitability while emphasizing brand equity. In addition, this role will be assigned strategic projects consistent with driving a streamlined and process focused business.

RESPONSIBILITIES

• Leads cross-functional teams in the development and execution of marketing/channel plan strategies including customer focused marketing materials, strategic selling support and promotions
• Develops merchandising concepts and communication vehicles for online retailers to create a robust online sales environment necessary to driving successful sales conversions. This includes communicating feature/benefit, competitive advantages, claims, and innovation in an end customer-friendly manner
• Creates effective marketing and product programs for assigned accounts. This includes annual promotional calendar development, execution, and post-promotional analysis as well as managing back end programs and budgets in a fiscally responsible manner
• Tracks post-promotional results of marketing programs to determine success level and implements solutions-based feedback to improve future programs
• Works closely with product management and sales teams to develop launch and commercialization plans for new product introductions
• Leverages brand marketing assets across the channel to drive incremental profitable revenue
• Utilizes data and shopper insights, where provided, to provide recommendations to drive category optimization and market share improvements
• Communicates annual plans and performance objectives internally and externally (as appropriate)

Job Requirements

REQUIREMENTS
  • Bachelor's degree in Business
  • Prior channel marketing and online retail experience is critical
  • 2-4 years of channel marketing experience preferably with online retailers such as Amazon
  • Ability to travel 25%
  • Strong marketing and sales skills

  • Ability to work collaboratively and inspire cross-functional teams
  • Strong relationship skills
  • Personal initiative and willingness to deal with ambiguity
  • Excellent verbal and written communication skills
  • Ability to understand product and extend that knowledge to customers
  • Strong fact-based, problem solving skills
  • Strong analytical skills
  • Ability to manage and complete tasks in a fast-paced retail environment
  • Ability to successfully indirectly lead teams and influence senior staff

PREFERRED SKILLS
Knowledge of Major Appliances or Automotive products industry preferable

#Corporate
58490