Manager, Marketing (HI) in Longwood, FL at Sears Home Services

Date Posted: 9/27/2021

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    1024 Florida Central Parkway
    Longwood, FL
  • Date Posted:
    9/27/2021
  • Job ID:
    1006725BR

Job Description

Req/Job ID: 1006725BR
Employing Entity: Transform SR Holding Management LLC
Employment Category: Regular, Full-time
Job Function: Marketing/Advertising
Store ID: 24025: Sears Corporate Longwood FL

JOB SUMMARY:
The HI Marketing Manager will serve as the key contributor to the development, implementation and integration of marketing strategies to ensure business objectives and financial goals are achieved for Sears Home Improvement. The position will oversee marketing channels including paid, SEO, email, direct mail, social, web and call center, covering all product lines (HVAC, roofing, siding, flooring, windows, doors, bath remodels and kitchen remodels).

JOB SCOPE:
Responsible for providing strategic marketing direction for the Sears Home Improvement (HI) business

REPORTS TO:
Chief Marketing Officer

Job Requirements



JOB DUTIES/RESPONSIBILITIES:

  • Develops, coordinates and optimizes the home improvement marketing calendar and underlying initiative timelines across home improvement products and marketing channels, including offers pro forma, test schedule and calendar across all product lines
  • Seeks out opportunities across the appliance repair, home warranty and parts customer journey to cross-sell home improvement, and across the home improvement customer journey to cross-sell appliance repair, home warranty and parts
  • Develops and executes marketing programs with both existing and new marketing partners to achieve both parties commercial goals
  • Manages the overall development of D2C forecasts by initiative and channel and monitors performance against forecast and identifies opportunities to improve performance
  • Manages and executes the home improvement marketing budget, monitors performance against budget and identifies opportunities to drive better returns on marketing spend
  • Collaborates with cross-functional partners to manage and implement online initiatives that improve site traffic, conversion and customer experience
  • Develops and owns all marketing related calendars (Promotional, Direct Mail, Email, Social, Site launches/enhancements, etc.)
  • Prepares and coordinates the development of the creative tool kits and other marketing materials for home improvement use
  • Performs other duties as assigned
JOB REQUIREMENTS:
  • Bachelors Degree
  • 5-10 years of related experience
  • Up to 25% travel
  • 18 years of age or older
REQUIRED SKILLS:
  • Experience with marketing technology
  • Experience across all marketing channels including marketing partnerships
  • Thorough understanding of all facets of Marketing, including strategic planning, market research, advertising, promotion, new product development and direct marketing, and how these elements are combined to establish leadership and product superiority in the marketplace
  • Ability to perform within a demanding environment in which creativity, motivation, intelligence and an optimistic sense of purpose are extremely important
  • A personal style and work ethic that supports business growth through the development of relationships, with the ability to gain credibility through quality of thought and action
  • Superior verbal and written communication skills, with the ability to listen and take action accordingly
  • Outstanding organization skills, with the ability to function effectively without a large support structure
  • Ability to maintain a high level of maturity, tact, sensitivity and diplomacy, and to work within a diverse setting


#HomeServices, #Corporate
24025

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