Director, Digital Marketing in Hoffman Estates, IL at Transformco

Date Posted: 5/25/2021

Job Snapshot

  • Employee Type:
  • Location:
    3333 Beverly Road
    Hoffman Estates, IL
  • Date Posted:
  • Job ID:

Job Description

Req/Job ID: 1004563BR
Employing Entity: Transform SR Holding Management LLC
Employment Category: Regular, Full-time
Job Function: Marketing/Advertising
Store ID: 58491: Sears Holdings Management Corp

The Director of Digital Marketing leads scoping and building new customer-centric communities partnering with the Online Business Unit as necessary. This position ensures robust content management strategies and optimization of all digital assets. This position manages social media agency, coordinates with Shop Your Way (SYW) loyalty program, and coordinates all digital marketing, advertising, and outreach.

The Director of Digital Marketing is responsible for driving success for the Online Business Unit digital communities and marketing the multichannel

Job Requirements

Job Duties/Responsibilities:
  • Owns and manages a portfolio of leading edge digital initiatives & promotions, including construction, projected ROI, and delivery of programs
  • Leverages consumer insights & loyalty data to research and develop understanding of customer trends with targeted digital interactions. Champions Liquidity, Targeted Interactions, Extreme Redeem, and other SYW tools
  • Plans & executes digital promotional programs, provides strategic direction, optimizes user centered product quality, and improves operational effectiveness.
  • Manages vendor funded digital programs & initiatives. Coordinates with merchants for new and on-going digital programs.
  • Works with OBU to manage all marketing levers, including SEO and SEM to optimize the BU s digital ROI.
  • Leads functional and cross-functional teams in defining, implementing and supporting key online, mobile & social marketing strategies and product initiatives.
  • Manages the social media agency to develop effective moderation planning, eco-system development and editorial calendars.
  • Collaborates with multiple stakeholders (Merchants, OBU, Central Social Media, Media Services, etc.) to synthesize BU goals into digital marketing roadmaps.
  • Works with technical architects, interactive designers, creative agencies and BU partners to implement and market integrated multi- channel initiatives for the SHC user community including Birthday Club, FitStudio, SYW pages, etc.
  • Analyzes markets, consumers, competitors, internal product trends, and technology trends, along with revenue patterns of products. Uses market research to anticipate market trends and translate customer attitudes into new directions. Stays on top of all data sources for the digital retail category, competitive and customer information.
  • Monitors development process. Manages scope changes. Communicates project direction, approach, priorities, events and status to all project resources and business sponsors. Provides project updates, analysis, and recaps to senior management
  • Manages the marketing, financial, managerial and administrative direction for problem definition, analysis, requirements development and implementation for complex digital engagement programs.
Job Requirements:
  • Project Management / Program Management
  • Experience managing and executing digital projects and social media planning
  • Experience identifying opportunities for the offline and online integration of customer engagement initiatives
  • Experience designing products from the perspective of optimizing the customer experience
  • Experience working with cross-functional teams to define, implement and support key marketing & technology strategies and product initiatives
  • Experience executing projects with aggressive timelines; laying out and executing on a project roadmap / strategy
  • Experience conducting competitive benchmarking & customer research and using that information to shape product strategy
  • Familiarity with Web Based / eCommerce and social media technologies
  • Effective oral and written communication
Education Experience: Bachelor's Level Degree
Years of Related Experience: 3-4 Years
Travel Requirements: None
Age Requirement: 18+


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